Noting that Twitter is a platform for opportunities, Crowell said “Mobility is currently the most evaluated topic and that needs to be evaluated. Mobile advertising is rapidly growing. It is the fastest way of reaching customers. 88% of the users are subjected to the mobile advertising. People check their cell phones nearly 110 times a day. These are very important data. On the other hand, as Twitter, we  currently have 320 million users. 77% of this figure lives outside of the USA. Every day, millions of tweets are sent on various topics and commenting on events instantly. This means that you can easily learn people's tendencies, thoughts, expectations, where they are, how they are, and more, besides you can make a map and perform various analyzes.Twitter has an infrastructure and integration mechanism which can easily provides these opportunities. For instance, an Ebola epidemic which would reach huge expanse was prevented by Twitter. The Health Organization has mapped out the outbreak with the information it had received from Twitter and has identified the location of the disease. It was then used in other studies, too. A deadly crisis has quickly been controlled just in time."