With the new type of coronavirus (Kovid-19), many things have changed and continue to change in our lives. We progress step by step to a new era in consumer behavior and customer experience.

With the new type of coronavirus (Kovid-19), we met with different life styles and some of our behaviors and habits have also been transformed. Nevertheless, experts, consultants and lecturers started to give opinions by researching the possible transformation of the pandemic on consumer behavior. Consumer Behavior Consultant of Wiseback Aysun Şabanlı made evaluations about the change in consumer behavior and customer experience.

Met e-commerce over the age of 60
The proportion of shoppers online shopping sites among Internet users has reached 63% (We Are Social, 2020 Turkey Data).
According to the report of ALADIN, 40% of the respondents made their first online shopping at the time when Covid-19 closed us home. This shows that a new consumer group, especially the consumer segment above 60, has also joined the e-commerce target group.

E-commerce brands failed

The panic atmosphere that occurred in the first weeks of the pandemic, the anxiety to meet our basic needs and the delays and troubles experienced, the tolerance we show with the spirit of solidarity left its place to a cognitive assessment in the following weeks. In this period, it was the brands that won the hearts of its consumers. These are brands with good product quality, planning the delivery time correctly, and responding positively to complaints. In the cognitive evaluation period, we observed that many known e-commerce brands remained in the classroom.